Retailer Paid Search
Pigeon Metrics helps brands navigate and win on the leading eCommerce platforms, providing end-to-end management of paid and organic search on digital retail.
A retail-first approach
that drives efficiency, delivery, and return.
Customers are expressing their intent to buy millions of times a day. We have built tactics and technology to drive product visibility to the right customer, in the right place, at the right time.
Display & Video Advertising
Demand side platforms are critical to generating category and brand awareness. As early adopters of Amazon DSP, Video Creative Builder, and Amazon Marketing Cloud, Pigeon Metrics had the domain expertise and purpose-built tech to measure the intricacies.
Attribution & Incrementality Modeling
Proper attribution and incrementality modeling helps brands allocate media across platforms and execute targeting to ensure maximum efficacy of advertising investment.
Digital Planogram & Catalog Optimization
Today’s planogram is no longer a six-foot set that resets every six months—it’s a dynamic algorithm that resets every few minutes. Pigeon Metrics helps clients build brand equity through platform, selection, profit, and content optimization to win the digital shelf.
Sales Support & Promotional Planning
Pigeon Metrics frees up clients from the tactical daily execution of campaign management so they can focus on retailer strategy. We support manufacturers by determining investment grade promotional and merchandising tactics that drive mutually profitable growth.
Strategic Consulting
Pigeon Metrics has helped the world’s largest brands solve the most complex digital retail challenges. Our experience includes channel strategy, supply chain, brand protection, European tranship, and corporate training and staffing.